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  • Writer's pictureOrit Misrachi Edri

What is Branding? 4 Minute Crash Course.

What is Branding exactly? Clients and Designers use interchangeably the terms branding, brand, logo, visual identity, and brand itentity. So many terms - and yet no one seems to know which to use accordingly.


I found the following discussion "What is Branding?" with branding expert, Marty Neumeier, posted by the education platform "The Futur" very insightful who finally shed some light on that question.


Listen' up to this 4 minute crash course - a useful video for both clients and designers alike:


"What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience.
A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads and in their hearts. A brand is your reputation. "

What are your thoughts? Share in the comments below.




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