Growing up watching super heroes movies, obviously I dreamed like everyone of being able to fly or to have some kind of super human strength.. but let's be real, these only exist in the movies…

Now, if you're still with me, I probably have you all confused and wondering "now what does this all have to do with some girl being a designer??"

Well, after graduating with a Graphic Design degree, and then with a Bachelor's degree in Marketing, I was taught to think, to analyze, to question and to probe. I was a natural "human watcher", observing people's interactions and behaviors over coffee, at coffee shops, only strengthening my skills at understanding consumer behavior and what makes people tick.
 

As a designer, I am forever contemplating the world around me, at every piece of design, advertising, poster, restaurant menu, and so on. I go beyond the big picture, I see the details, the composure, the texture, the tones, the contrast, the alignment, the colors.

 

After accumulating work experience in advertising agencies and working solo, something happened, and every client came back to me with the same awed expression, that my designs were exactly what they had envisioned. When I realized that I could easily go into my clients' head and recreate their vision time after time, that's when I realized that that's some cool power to have! Bringing people's vision to life was my superpower.

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What's yours?